HOW TO WIN CUSTOMERS FOR LIVE

If you do what you’ve always done, you will get what you’ve always got.

I will show you how to double your influence through the Equity Theory. Becoming more famous is not as hard as you think. Just follow the tips that I will be sharing with you. I will explain the Equity Theory in three aspects; Added Value, Additional Information, and Attitude.



The Equity Theory considers all kinds of social relationship ranging
from casual friendship to the intimate ones. The buyer-seller
relationship is one of such relationships. As well as platonic
relationships.

In any relationship, people constantly evaluate the relative equity of
their involvement compared to other relationships. Psychologically,
people check to see if what they give to such relationships balances
what they get out of it. People who feel they are receiving more than
they deserve from a transaction experience a psychological need to
restore balance.


When people enter into a relationship, they often want more than they
invested. If you can exceed their expectation, you can do so by
solving problems for them. You can also be relevant by giving your
time, your money , and even encouragement to others. The challenge
then, is to create positive imbalances by exceeding people's
expectations. Now, let us look at the Equity Theory with added value.
And if you are in business, you can use the equity theory to earn
more.

EQUITY THEORY WITH ADDED INFORMATION

Value is determined by the quality of the product relative to its
price. Adding “something” to your products or services can make it
stand out. Packaging your products can enhance the perceived value.
One dry cleaner used to give me a hanger and nylon bag, anytime I
dry-clean my suit. Aside value, you can give customers information.

EQUITY THEORY WITH ADDED INFORMATION

Save your customers time by telling him or her how to use your
products or services. Don’t assume that they know how to apply it.
Some people may be using your product for the first time. Save your
customer’s money. One cyber café offers free information on how to
explore the Internet. Many people go there to learn how to surf the
Internet. Subsequently, they go back and pay. You may consider
providing your customers a newsletter. You can also show customers how
you used the product.


EQUITY THEORY WITH ATTITUDE.

Nothing determines your success in business more than your attitude.
Your attitude towards customers will determine if they will come back
or not. J. Paul Getty, when asked what was the most important quality
for a successful executive replied, “It doesn’t make much difference
how much other knowledge or experience an individual possesses; if he
is unable to achieve results through people, he is worthless as an
executive. “ The ability to get along with people is an attitude of
high achievers.

One research on why customers quit revealed this stunning fact.

            1% die

            3% move away

            5% quit because of competitive reason (price)

            14% product dissatisfaction

            68% quit because of an attitude of indifference toward
them by some employees.

Your attitude to your customers will make them repel you or receive you.

Remember the Equity Theory with added value, added information, and
attitude With this you can easily double your profit.

Written By: Agbolade Omowole
Contact: nigeriaslifecoach@gmail.com