FOUR POWERFUL WAYS TO EARN ONE MILLION

IN YOUR BUSINESS

Do you know why 95 out of every 100 businesses fail in

the first five year? Do you know why some seemingly

intelligent people “throw in the towel” or quit after

their first business failed? Then you need to read

this article because it is the brain child of three

years of research.

Applying these keys can place you

in the top 20% who earn 80% of the total profit in

your chosen craft or business.

Below are four keys: Appearance, Advertisement,

Appreciation, and Attraction.

APPEARANCE:

Every time we meet people, an impression is created.

Most of the time, our perception is based on first

impression. Check the ambience and appearance of your

work area. What does your customer see when he or she

is around your work area? Is it tidy? Does it look

organized? Someone said “a cluttered desk is the sign

of a cluttered mind.” A shabby or dirty environment

conveys a sense of acute disorganization.

ADVERTISEMENT

Advertisements inform potential customers that there

is a product that can “gratify their wants”.

Journalists need interesting stories about a new

thing. It can be a new product or service. Somebody

needs what you have.

Showcase your products or services in local

newspapers, magazines and directories. People often

trust what they see in print. Don’t just wait for

people to wander and jostle into your office,

advertise.

APPRECIATION

An attitude of gratitude will take you to the next

altitude. Never take your customers for granted

because they have a thousand and one options. Keep

them like a golden treasure and always thank them for

patronizing you. Better still, make them your friends.

At the inception of my bookshop-Acme Achievement

Bookshop, only friends bought from me. I knew that if

I have more friends, I will have more customers. Be

friendly to your customers. According to a motto I saw

recently, “Everybody will be a customer someday”. Make

more friends and they will be your customers.

ATTRACTION

The law of attraction in business states “reward your

customers and they will stick to you like a postage

stamp”. One research reveals that an average business

looses half of its customers every five years. By

attracting more customers, you will be on a safer

side.

When customers buy products, they have expectations

about what the transaction will be like. They assess

the equity or fairness of the transaction. People who

feel they are receiving more than they deserve from a

business transaction always experience a psychological

need to restore balance.

“The greatest sale secret in the world is to attract

more customers.”

Agbolade Omowole, runs Interpersonal Skills Training for corporate organizations. He is also a financial adviser with Aims Asset Management Limited.

Contact: 08020777803/agboolaa_coach@yahoo.com
Blog: www.101youngentrepreneurs.blogspot.com

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